Terms of Service

Last updated October 30, 2026 (1:1 mentorship guarantee)

These terms cover this site and everything Self-Scaled sells or gives away: the free community (the courses, the store check, the Discord and the Saturday call), Self-Scaled Pro, 1:1 mentorship, done-for-you and Drop Texts (together, "Self-Scaled"). Self-Scaled is run by Seth Evans. By using the site, joining the community or paying, you agree to these terms.

What Self-Scaled is

I show clothing brand owners how to run the systems behind a $10k month: store, offer and drops, SMS, email, Meta ads and content. With Pro I review your work on live calls twice a week, for as long as you stay a member. You run it on your brand. It is not financial, legal or tax advice. 1:1 mentorship is a done-with-you engagement and done-for-you is a service; each has its own written agreement.

Self-Scaled Pro (monthly membership)

• Pro is a monthly membership: two live calls a week (Monday and Thursday, live or replay), a store teardown video within 48 hours of joining, #drop-room, store and drop-page reviews in #store-reviews, the drop playbook (texts, emails, story scripts, countdown calendar, tracker, restock playbook) and a Sellout theme license you keep.
• Pro is $97 a month. It renews every 30 days until you cancel. Cancel from your account in one click; the month you paid for runs out and nothing else is charged. No refund for a partly used month, except under the 7-day refund below.
• Founding price. The first 25 brands who pay before Friday, November 13, 2026, 11:59pm Eastern Time pay $67 a month. Founding is closed at whichever comes first: the 25th paid founding member or that deadline. A founding brand keeps $67 a month for as long as they stay, and if they cancel and come back, they come back at $67. The countdown on the site counts to that fixed deadline and does not reset.
• Payment runs through the checkout shown at purchase (sitesbyseth.com or Whop).

1:1 mentorship and the $10k guarantee

1:1 mentorship is a 3-month engagement, sold on a call to brands that qualify: a live Shopify store averaging about $1,000 a month or more over the last 3 months, product in stock or a pre-order live, and able to fund an ad budget from month 2. The first 3 founding clients pay $250 a month for 3 months, and agree to share their real results and record a short testimonial. After that it costs $1,500 a month for 3 months, or $3,997 paid in full. It includes a weekly 1:1 call, a weekly written plan, DM access, my approval on every ad, the Sellout theme and everything in Pro. Ad spend is paid by you to Meta and is not part of the price.

The guarantee: hit a $10k month inside the 3 months, or I refund every month you paid.

• What counts. One calendar month with $10,000 or more in Shopify net sales (after refunds) inside the 90 days from your start date. Orders you place yourself, or pay for, don't count. We check it together from your Shopify reports.
• Your one condition. You complete the weekly plan, including the ad budget we agree on call 1, and you attend the weekly calls (one reschedule allowed). If you skip the plan, don't fund the agreed ad budget or miss calls beyond that, the guarantee doesn't apply.
• How to claim. Ask within 14 days after day 90. If you met the condition and didn't hit a $10k month, I refund every month you paid, within 7 days.
• The guarantee applies to the 3-month term (founding, monthly or paid in full). It is written into your mentorship agreement before you pay; if the agreement and this page ever differ, the agreement wins.
• The guarantee is a refund of what you paid me. It doesn't cover ad spend, tools, inventory or other costs, and it isn't a promise that you'll make any amount.

Done-for-you

Done-for-you is $2,500 a month, month to month, for brands already doing $10,000 a month or more, by application. It runs under its own written agreement and carries no revenue guarantee.

The Sellout Promise

Run the steps. If your drop sells under 80% of your sold-out number in the 7 days after drop day, your next month of Pro is free.

When you qualify. All four have to be true:

• Your store is live on Shopify before the list goes live.
• The drop has 30 or more units. (Smaller runs can still join Pro; the Sellout Promise just doesn't apply.)
• Before the list goes live you post your drop plan in #drop-room: drop date inside a paid month, unit count, and your sold-out number (your choice, at least 30 units).
• You are a paid Pro member on the drop date.

The steps you run.

1. Drop plan posted in #drop-room before the list goes live.
2. List live by day 7: a sign-up pop-up on the store and a text keyword.
3. The 4 drop texts and 3 drop emails sent on the drop calendar.
4. A countdown, early-access or preorder page live 72 hours before the drop.
5. One drop post a day in drop week, or $5 a day in ads.
6. At least one call a week: attend live, or watch the replay and post 3 notes in #drop-room within 48 hours. Miss at most one week.

What counts as sold through. You sold at least 80% of your sold-out number inside 7 days of drop day, and at least 30% of those orders came from first-time customers (Shopify marks every customer as new or returning, so both of us can check it). We check it together from your Shopify orders export (you can blur card details). Orders you placed yourself, or paid for, don't count.

What happens. If you qualified, ran the steps and the drop did not sell through by that definition, ask within 14 days after drop day. Your next month of Pro is free (a one-month credit on your membership) and we review what broke on the next live call. If you didn't qualify or skipped a step, there's no credit, and you keep everything you downloaded. The credit isn't paid out in cash and is used within 6 months.

7-day refund

On your first Pro payment: within 7 days of paying, send one message and you get a full refund. No questions. See the refund policy.

Drop Texts (digital product)

Drop Texts (formerly "Drop Kit") is a one-time $27 digital download: 4 drop texts, 3 drop emails, the countdown / preorder page setup and the drop-plan sheet. It's delivered instantly, so it can't be refunded once downloaded. If you join Pro within 30 days of the kit, the $27 comes off your first month.

Urgency on this site

Any countdown, seats-left count or "recently joined" note on selfscaled.com shows real data: the countdown targets the fixed founding deadline above, the seats count is the number of founding Pro members actually paid, and "recently joined" shows real joins from the last 14 days, first name only. If the data isn't available, they don't show.

Beyond these two promises

Self-Scaled makes two promises, each with its conditions: the Sellout Promise for Pro, and the $10k guarantee for 1:1 mentorship (a refund if the condition is met and the number isn't). Beyond them, I don't promise any revenue, profit, income or ad results. The free Discord and Pro don't promise revenue. Results on this site came from client brands I ran myself and aren't typical. See the earnings disclaimer.

Your conduct

• Be respectful in calls, the Discord and DMs. No harassment, spam or selling to other members without permission.
• Don't share your login, the recordings or the materials outside Self-Scaled.

I can remove anyone who breaks these rules. If I remove you for breaking them, you don't get a refund.

Content and ownership

The lessons, recordings, templates and materials are mine. You get a personal license to use them for your own brands. You can't resell, republish or teach them as your own. Whatever you build for your brand belongs to you.

Your accounts and tools

You're responsible for your own store, ad accounts, email and SMS tools, and for following their rules and the law. That includes advertising rules and getting proper consent before you email or text customers. You pay for your own tools and ad spend.

Limit of liability

Self-Scaled is provided "as is". To the extent the law allows, I'm not liable for lost profits, lost sales, ad spend, account bans or other indirect losses. My total liability to you is capped at what you paid in the last 3 months.

Governing law

These terms are governed by the laws of the State of Georgia, USA.

Changes

I may update these terms. The date at the top shows the latest version. A price change never applies to a month already paid for, or to a founding brand's $67 price.

Contact

DM @sethmevans on Instagram, or reply to any email you got from Self-Scaled.